MTS became the general sponsor of the Oxxxymiron stadium tour | Advertising Marketing PR

The operator will support the rapper on a tour of 11 Russian cities, which starts in St. Petersburg and finishes in Voronezh

MTS became the general partner of the Oxxxymiron IMPERIVM stadium tour as part of the promotion of the HYIP tariff. The tour will take place in 11 Russian cities: it starts October 28 in the artist's hometown of St. Petersburg and ends on December 13 in Voronezh. The Moscow concert will be held on November 6 in the "Olympic". MTS will enable fans of rap creativity to win tickets for concerts in all cities. In December, the only Meet & Greet tour with Oximiron will be organized, to which the most dedicated and active fans can get. Within the framework of the partnership, it is also planned to integrate into the video diaries of the tour, joint gift-sets to the winners of digital-competitions, activation at concerts and much more. "We began to work with Oxxxymiron long before the sensational battle with Gnoyn, which thundered even on the main Russian TV channels. For us, Oximiron is not just one of the strongest battle rappers. He is an idol of a new generation, with whom we, as a brand, begin to communicate actively, "said Natalia Glagoleva, director of marketing communications at MTS.

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